Today we at Salt Security announced the global expansion of our Salt Security Essential Partner Program. Channel partners have been core to our approach from the start, and just as salt is essential to human life, partners are essential to our growth and success. By unveiling this program globally, we can extend the number of partners able to take advantage of teaming up with Salt, the company that created the API security market five years ago and has led it ever since.
I am honored to help roll out this expansion, and I want to give credit to all the great decisions that preceded me. During this last year, Salt doubled down on a channel-first strategy, having 100% of new business fulfilled through channel partners. The Salt team also used this past year to make significant investment in channel rewards, channel marketing, and larger channel margins. I am here because of all the work by Salt and our partners over the past year, especially the work of Sunil Dutt, our channel lead in EMEA. Now we get to take it to the next level.
I have a few decades of experience building out channel programs, especially for security companies. Along the way I learned from other companies’ partner programs. The best ones are built on the essential elements of trust, alignment, and growth. We’re bringing all those assets to the program here at Salt Security.
You can see how the Essential naming of our program reflects our priorities. We are fortunate to have attracted the best to join us in this journey. They’ve seen the power that only Salt provides in protecting their clients from the growing threat of API attacks. To our existing partners, thank you for joining us – we could not do this without you.
I am looking forward to a fantastic year, an amazing ride, lots of learning from and with partners, and, in turn, much that we will share back. We’re building on a great record of combined success already, and as we grow the ranks of our joint customers, I look forward to savoring our trip together. Here we go!
Salt Security has been named in the Best Small Workplaces™ 2022 list
State of API Security Report data, drawn from a combination of survey responses and empirical data from Salt Security customers, highlights a daunting scenario: exploding attack activity, insufficient existing practices, and overwhelmed teams who feel ill-prepared to deal with the API security issues.